Cigarette adversing and smoking children

The famous “Old Joe Camel” cartoon is more effective at selling cigarettes to children than to adults, according to a recent study published in the Journal of the American Medical Association. This study lends support to the theory that cigarette companies are actively (but subtly) trying to entice children to begin smoking. A survey of children revealed that even six year old children recognize the Camel cartoon and can readily associate it with Camel cigarettes. (Journal of the American Medical Association 266(22)3149-3153, December 11, 1991) Copyright 1991 Phylis Austin


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